If you don't know what this is or how to do it, ask your website developer or feel free to reach out to us here at Ardent Growth. Google recommends having a secure website (https), which will require you to have what's known as a Secure Socket Layer (SSL) certificate installed. A tool like Direction is perfect for checking your NAP consistency across the web. If you don't have It's important that your business name, address, and website are the same across all directory listings. In other words, if your website is don't list it anywhere as. If you want to learn more about getting a free website if you don't already have one, click See details during this step.īe sure that everywhere you list your website on the web (in a Google listing, Yelp, Yellow Pages, local Chambers of Commerce pages, and so on) that you use the exact same URL structure for your website. Note: If you don't have a website you can select the 'I don't need a website' option or the 'Get a free website based on your info' option. Tip: If you serve an entire county I would just enter the county name instead of trying to list out all of the zip-codes. They could also enter these areas by zip-code or even the major cities in each county if that's where they like to focus their business. Let's say a local electrician services the western Kentucky area. You can set your service area based on the city, county, state, zip-code, country, and so on. If Google is going to make you set your service area based on specific areas then you might as well do it now. Once you create your listing Google will likely alert you that radius around the business is no longer an option (at least this is what my GMB notifications told me in the fall of 2018). Note: As of February 2019, it looks like Google will still let you set a radius around your business. If you're a business that services an area then you'll need to let let Google know what area you serve customers. Setting Your Location as a Service Area Business These insights are usually easier for small business owners to grasp than the data in Google Analytics.Ī profile/listing is the #1 tool that helps balance the visibility between big business and small business. How they interact with your listing and a lot more.What queries they use to find your business.Would you rather be the person managing your listing rather than some random person?īusiness analytics can also be derived from the Insights Pane such as: It also helps trigger your business appearing in the Knowledge Panel as well.Īn optimized Google business listing allows you to supply useful business information to searchers such as business hours, where you're located, driving directions, and a lot more to increase your overall online presence. Doing so will make a Google My Business profile for your business begin appearing more prominently in the Google Map results. Anyone can enter your business name and register it with Google. Related: Google My Business for Lawyers (by Rankings.io) Why is Google My Business Important?īecause whether you like it or not, your business can and likely will get listed on Google. With it, you can claim your free local business listing on Google and add things like your contact information, business hours, photos, services, and much more. Google My Business (GMB) is a free tool created by Google to help business owners manage how they appear in Google search results and on Google Maps. This step-by-step guide will help you understand Google My Business inside and out so that you can improve your Google Map rankings, communicate with customers, control your online presence, and generate more leads. If you're here looking for something specific, check out the Table of Contents to make things easier for you. How to Navigate this Guide Quickly This is a pretty long guide.

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